WMA Case Studies

Was founded in 2009 to combine and focus the efforts of the UK organic industry to increase sales of organic products. 

The OTB represents over 150 brands and organisations. Their primary remit is to communicate the benefits of organic via consumer marketing campaigns, utilising their various Organic UK consumer channels. 

Paul Moore (Director of WinterMoore) is a non-executive director of the OTB, helping to drive initiatives and oversee brand / organisation board meetings. 

If You Care is a specialised ethical and ecological non-food brand owned by Source Atlantique. The specific products are 100% certified in their respective categories to be home compostable, FSC certified and sourced from recycled materials. 

This is truly a unique and impactful portfolio, delivering on sustainability goals and ethical credentials. 

WinterMoore have successfully introduced the IYC brand to the UK and EU markets, delivering on the agreed strategy and sales outputs. 

IYC can be found in retailers such as Waitrose, Musgraves and most speciality food and ecological stores across the UK and Europe.

The expansion of the IYC brand continues as WinterMoore now focus on the European growth strategy. 

Established in 1991, Source Atlantique is the United States largest independent importer / primary distributor of speciality foods. 

Their success has been driven by concentrating on premium European packaged foods with genuine heritage and quality. 

Winter Moore proudly partner with Source Atlantique to advise and manage specific brands within the UK and Europe since 2012. 

This initial relationship stretches back to 2007 when Paul Moore was the SA marketing manager for a UK Organic wholesaler.